News and views
August 16, 2018
Bill Deutsch has returned to his landmark coffee shop on West San Francisco in downtown Santa Fe, New Mexico.
. . . no need to share the details of what happened - suffice to say, this "famously fine" establishment was in the process of transferring ownership and now is back in the loving hands of it's original creator, Bill.
Bill Deutsch, Owner
"Almost Italy. That’s what Italians tell me when they taste my espresso. They also tell me I’m the best they’ve had in America. How do I do that?
One drink at a time, one customer at a time, one barista. At a time when excellence satisfies and individuality rules. Each drink, professionally prepared and properly served. Each customer, excitedly anticipant and deservingly satisfied. Each day, making the best espresso in New Mexico, making customers angry when I’m closed, taking time to make an excellent drink, every time.
Every time I make a drink, I put my roaster to use, my experience to use, and I use filtered well water from deep below the earth. Speaking of earth, all our spent coffee grounds are composted, I live less than three miles from work, 10% of our net goes towards charitable causes, and, in my humble opinion, no one is better than me in Santa Fe.
I’m almost Italy."